Latest on New Media Fundraising

I hope you have heard of New Media Fundraising. I am sure you would have at least heard of something called online fundraising or Internet fundraising.

If you have not, don’t despair, for in the next 15 minutes, you will have! Are you wondering if there is any real difference between new media and online fundraising? Yes, there is a bit of difference. In fact, online fundraising is a part of New Media Fundraising.

In the years gone by, online fundraising meant that you created a website with a payment gateway and sent emails to people asking for contributions. While this form of fundraising continues to exist, over the years, due to increased ease in sending out bulk emails, effectiveness of this tool is being seriously questioned.

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iGive:  The fundraising tool with creative flair

GiveIndia’s online fundraising tool – iGive – can help you do all this and more.  iGive is designed to help individual and organisational fundraisers reach out more easily to their networks for support.

GiveIndia pioneered online donation in India in 2000, and was one of the first worldwide. GiveIndia has channeled over Rs 5 crores to close to 200 non-profit organisations, through the Internet. The iGive fundraising tool was set up in 2007, just before the Delhi and Mumbai marathons, to help marathon runners reach out to their friends and family and raise funds for their chosen cause. Over Rs. 50 lakhs was raised by individual runners in 2007 alone!

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