MCC logo
Powered by Plone

May 2005



May 2005
Issue 41
In this issue
Editorial

A run for your money!


Fifteenth of May saw 12,000 enthusiastic Bangaloreans descend on the streets for a run. Young, old, runners, walkers and physically challenged - they were all there giving 100 per cent of themselves to a celebration that the city was hosting for the very first time.


Close on the heels of the Mumbai marathon, which raised over Rs 50 Lakh, it was heartening to see Bangalore follow suit. Voluntary organisations were well represented by contingents dressed in the organisation's colours, carrying banners and running together.


The most encouraging aspect was the huge support received by voluntary organisations from the public. Marathons seem to garner that kind of support in a way no other event is able to. Besides building awareness for an organisation, marathons have worked as an effective and tested way to raise funds. With low investments and fewer risks, organisations have benefited by using them to raise funds through pledges.


A welcome fallout of fundraising with marathons is that, it turns out be a natural team building exercise for your organisation. So if you really haven't explored it yet, there's always a next time, as marathons are here to stay!


Read more about marathons from the following websites -


Mumbai marathon
Chennai marathon
London marathon
Boston marathon
Chicago marathon

- Editor







Editorial
A run for your money!

FR Snapshot
Karunashraya raises Rs 14 lakh from a fashion show


News in brief
What's happening...?


Tutorial
Planning events


Interview
T Someswaran, Centre for Resource Mobilisation


email training@fundraising-india.org
Website www.fundraising-india.org


Announcing...



Prepare your Annual Report

This course will help you build the crediblity of yur organisation by preparing interesting Annual Reports for public distribution.



22-24 June 2005

at MCC, Bangalore

Fee Rs 1,750



To register or request for our

Training Prospectus 2005-2006,

please email




FR Snapshot


Karunashraya raises Rs 14 lakh from fashion show

In April, The Rotary Club of Bangalore, Indiranagar, and The Bangalore Hospice Trust held a fashion show and musical evening to raise funds for Karunashraya, their centre for care of terminally ill persons. The core team at the Rotary Club evaluated various fundraising possibilities and decided on a fashion show and musical evening as it could reach out to a larger target audience.

A ten-member team at the Rotary Club had been working on the planning of the event for two months. The fashion show was choreographed by fashion expert Prasad Bidapa with well-known models walking the ramp. Many Rotarians and volunteers from Karunashraya helped in the organising the event and sale of tickets.

With the exception of the fashion show, Karunashraya had many corporate organisations sponsoring all aspects of the evening, including food and the venue. The team reached out to the sponsors appealing to them by talking to them about the services offered at Karunashraya and inviting them to Karunahraya to see the care being offered to the patients. Tickets were sold at Rs 3,000 per couple. The hospice raised about Rs14 lakh from this event. 






News in Brief

What's happening in communication & fundraising?


Financial Management Service Foundation announces workshop
Financial Management Service Foundation is organising a workshop in monitoring and reporting of development projects on 8-9 June 2005 at the India Habitat Centre, New Delhi. The workshop is aimed at training voluntary organisations to be more accountable to stakeholders through effective monitoring and reporting. The workshop will explore monitoring systems, generating reports for stakeholders, integrating monitoring and reporting systems within organisational processes, expectations of stakeholders, and programme reports. For more details please email fmsindia@vsnl.com


Rotary Service Award 2005 in Bangalore
For the third consecutive year the Rotary Club of Bangalore, with assistance from Bangalore cares, has announced an award for excellence in voluntary work. This year the award will be given to an organisation working on the care of senior citizens, especially from disadvantaged communities. The award will carry a citation and a donation of Rs 25,000 to the winning organisation. A review panel of distinguished persons from Bangalore cares will analyse the nominated organisations and the winner will be announced by June. Watch this space for the winner!

Bangalore marathon
After the huge success of the Mumbai marathon, Bangalore hosted its run on 15 May. The marathon had a choice of three runs – the full marathon (42.195 km), the half marathon (21.1 km) and the Celebration run (7 km). This was an international event accredited to the International Society of Marathons and Road Races. Runners from France, US, Ethiopia and few neighbouring countries also participated in it. Links to voluntary organisations were being coordinated by I-CONGO and some voluntary organisations in Bangalore used the opportunity to promote themselves, to fundraise and sign up pledges from supporters.

Concern Worldwide partners to receive training in C & F
In a unique initiative, Concern Worldwide India – an international donor organisation – has organised local fundraising support for its partners in Orissa. Six partners of Concern will be trained over a two-year period and given hands-on support from MCC to set up local fundraising initiatives and produce effective communication material. These organisations in the past three months of support have begun to produce communication material like Annual reports and newsletters and have been successul in raising local support for their work.


MCC spreads its wings to Kolkata and Chennai
We are pleased to announce the opening of our branch offices in Kolkata and Chennai. Our Kolkata branch is being managed by Babita Verma, while Aarti Madhusudan, our long-time associate will expand MCC's services in South India to Chennai. We look forward to offering our services personally to voluntary organisations in and around both the cities. This includes Consulting, where we provide strategic direction on and direct help with communication and fundraising; Training, where a range of training courses are offered both at our offices in Bangalore and on-site at your organisation; Research and Publications, where research is conducted into a wide variety of fundraising activities and giving patterns in India, and research reports and publications are available on the same. For more details in Kolkata and Chennai, please contact Babita at babita@fundraising-india.org or call +91-9331945056 and Aarti at aarti@fundraising-india.org.

If you have any news or announcements pertaining to communication and fundraising, do write in to us. Thank you.







Tutorial


Planning events as fundraisers
Marathons or fashion shows, if it is an event you are planning, some useful decisions need to be taken. An event can bring the staff, Board and volunteers of an organisation together, create a sense of solidarity, raise money and bring support and publicity. But before you begin, important decisions must be taken regarding your capabilities, objectives, audience, opportunities and skills at hand.

Once the kind of event is decided upon, gather a small working group or committee under the leadership of one person. The group must make a plan, a budget, and a schedule. Responsibilities of planning, selling tickets, getting sponsorship, organising publicity, dealing with legal issues, permissions, finances, overall coordination, are then divided between the team members. Designate a chairperson who will coordinate and ensure smooth sailing.

Some more practical tips to get you going:


  • Ensure that your publicity is well-designed by professional designers.
  • Make the event somehow unusual or different; give it a catchy title.
  • Don't be shy of asking for money.
  • Don't sell tickets too cheap. Make the event even better.
  • Document all the activities; they will make good lessons in the future.
  • After the event, organise for a debriefing to analyse what went right or wrong.
  • After a successful event, start planning the one for next year, on a larger scale.
(Ref: Getting started in Fundraising by Michael Norton and Murray Culshaw)





Interview of the month
 
T. Someswaran, from Centre for Advancement of Resource Mobilisation, Sri Lanka, was here with us in Bangalore last month. CARM ensures that the Sri Lankan voluntary sector's needs in terms of training, research, publications and networking are met. Here is a brief interview with him on the voluntary sector in Sri Lanka.

1. What are the differences between the Indian and the Sri Lankan voluntary sectors?
A. They are very different in terms of core areas of work, value systems and modes of work. We have NGOs working either at grassroots level or at the top level. There is big gap in the middle. Here you have many levels of voluntary organisations that are organised.

2. What are the basic problems you face in resource mobilisation?
A. Getting all the organisations to work with a similar approach to problems, coordination and various issues, is a difficult task. Moreover we have to grapple with ignorance and lack of awareness.

3. Are voluntary organisations in Sri Lanka active in local resource mobilisation?
A. They depend more on foreign funds, which is not the culture with India. This was clearly visible after the Tsunami and we saw how India was self-dependent. By building awareness and norms we can make that happen in Sri Lanka too.

4. Do organisations there follow any norms of governance?
A. At present there are no norms in place for transparency and accountability. There needs to be some more organisation in our social services sector.

5. What are your plans to effect these changes in the Sri Lankan voluntary sector?
A. The voluntary sector is now a sector to reckon with. Therefore it needs to be more transparent, accountable and needs some norms of governance. To ensure this I am looking at spreading knowledge and awareness in these areas through training programmes conducted in accordance with organisations like MCC.
Top


Please feel free to forward this newsletter to your friends, associates and anyone who might be interested. And do send in your queries and suggestions to training@fundraising-india.org


MCC-- Murray Culshaw Consulting Pvt Ltd serves the voluntary sector in India. We offer training and direct support on communication and fundraising, undertake research on related issues, publish books and maintain a database of about 8,000 organisations in India. Contact us at:  2nd Floor  Vijay Kiran Building  314/1  7th Cross  Domlur Layout Bangalore 560 071  India  Tel: 91-80-2535 2003/ 5115 0582
email training@fundraising-india.org website: www.fundraising-india.org











 

Powered by Plone

© MCC 2004 | Disclaimer | Privacy policy